Search Optimisation Ltd
Search Optimisation Home Search Optimisation Services Search Optimisation FAQ About Search Optimisation Ltd Contact Search Optimisation Ltd
Cost Effective Online Marketing
Call Free Now on 0800 980 5000  
Select from the following:
Keyword & Keyphrase Research
Competitor Analysis
Website Optimisation
Content & Copywriting
Link Development
Article Marketing
Social Media Marketing
Tracking & Reporting
Blog Creation
Commercial Video
Podcast Creation
PPC Management
A/B Split Testing
Quick Contact Request

Social Media Marketing

The latest revolution in web usage and technology is the growth of social media, sometimes known as 'Web 2.0'. This refers to a range of different types of service, almost all of which revolve around the principle of people sharing information and resources over the web. Social networking sites such as FaceBook, MySpace and LinkedIn allow users to communicate with each other and share ideas, information and resources. Social bookmarking sites allow people to share links to web sites they find interesting or useful, while content publishing platforms such as Youtube, Flickr and Squidoo allow users to share their creations such as articles, videos, pictures and so on.

All of these resources have one thing in common - they are powered by 'user generated content' (UGC). Consumers can use these sites to share or review products, while businesses can use them for viral advertising and public relations. Blogs, discussion forums and social network sites are frequently used to enable two-way communication between businesses and their customers, and if used correctly can have excellent customer service and PR benefits in addition to their SEO considerations.


    © 2009 Search Optimisation Ltd. Registered in England & Wales. Company No: 05079977. VAT No: 895 206 107.
Registered Office: Lathkill Dale, Dale Road, Over Haddon, Bakewell, Derbyshire DE45 1JE