In addition to our organic SEO expertise we provide pay-per-click campaign management and paid search engine marketing services. Our comprehensive PPC management service includes account setup, ad creation, ongoing bid management and campaign optimisation and regular tracking and reporting. We apply our pay-per-click management expertise to improve ad quality scores and maximise ROI.
PPC advertising is particularly appropriate when you need an increase in web traffic quickly, as the results can be almost instantaneous, while organic SEO is a mnuch more long term strategy. We therefore advise using PPC primarily for specific time sensitive promotions, or for new sites which have not been online long enough to build up domain authority.
Larger and more complex pay per click ad campaigns are administered through our sister company PPC Marketing Ltd. while we handle smaller PPC campaigns alongside our organic SEO services.
Search Optimisation Ltd. Registered in England & Wales. Company No:
05079977. VAT No: 895 206 107.
Registered Office: Lathkill Dale, Dale Road, Over Haddon, Bakewell, Derbyshire DE45 1JE