PPC Management
In addition to our organic SEO expertise we provide pay-per-click campaign
management and paid search engine marketing services. Our comprehensive
PPC management service includes account setup, ad creation, ongoing bid
management and campaign optimisation and regular tracking and reporting.
We apply our pay-per-click management expertise to improve ad quality
scores and maximise ROI.
PPC advertising is particularly appropriate when
you need an increase in web traffic quickly, as the results can be almost
instantaneous, while organic SEO is a mnuch more long term strategy.
We therefore advise using PPC primarily for specific time sensitive
promotions, or for new sites which have not been online long enough
to build up domain authority.
Larger and more complex pay per click ad campaigns
are administered through our sister company PPC
Marketing Ltd. while we handle smaller PPC campaigns alongside our
organic SEO services.
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