is a new and developing industry which changes rapidly, so its
important to know that the people you're dealing with have the
knowledge and experience to do a great job, as well as the ability
to adapt to a changing environment. We believe we have the most
qualified team in the SEO industry, ensuring that
we're swift to take advantage of new technologies and new opportunities.
Search Optimisation Ltd is led by highly qualified SEO
specialists with the skills and experience to make your website
you. These experts are ably supported by the rest of the team
to ensure each SEO campaign is continually monitored and improved.
Dr Eur.Ing Peter Mason - Director
PhD MA BSc MBA CEng MAPM MCQI FCIM FCMI
Peter is a Science graduate and Chartered Engineer. He has been involved in
the web since its inception and for the last 10 years has specialised in internet
marketing. He has a Post Graduate
qualification in Computing for Commerce and Industry and a Certificate in Web
His PhD from the University of Sheffield included original research
using back propagation neural networks, genetic algorithms and other artificial
intelligence techniques to solve problems that involved considerable uncertainty
and complexity. The most advanced search engines are using
neural networks to provide more relevant search results. Peter has particular
expertise in online marketing to the manufacturing, construction, trading,
hotel & leisure, chemical, retail, legal and accounting sectors.
Peter is an experienced marketer and
is a Chartered
Marketer and Fellow of the Chartered
Institute of Marketing,
the world's largest and best known marketing organisation, and is a Fellow
of the Chartered Management Institute.
Clients benefit from this conventional marketing
on the one hand and knowledge of computing technology and the search space
on the other. There
are very few if any others that would have this combination - let alone at
Geraint Mason - Campaign Manager
MSc BA (Hons) CertWebApps(Open)
Following graduation in Southampton Geraint worked in a management capacity
in the games industry before joining the family firm at their Sheffield
office, specialising in online development and marketing. He took time
out in 2003 to study for an Master of Science degree and was awarded a
distinction for his degree and dissertation, which is available to download
from the University
of Sheffield website: Building
Better Rankings: Optimising Websites for Higher Search Engine Positioning.
It used statistical analysis techniques to evaluate search engine optimisation
Geraint has been involved in search engine marketing for several years and
now oversees the setting up and monitoring of all client campaigns. Although
concentrates on the hands-on mechanics of the campaigns, clients are very appreciative
of his unique copywriting skills and often call upon him to re-write their
online content to be more appealing, user friendly and communicative. He also
web 2.0 social media content for clients.
Geraint qualified as an AdWords Professional and a Google
Analytics Qualified Individual. He also holds a Certificate in Web
Geraint and Peter
jointly supervise the team and manage all campaigns whilst complimenting each
other's skills in that they continually interact to obtain and then maintain
the very best results for clients.
The rest of the team have a blend of skills generally with a technology
bias and/or copywriting skills which are essential in search engine optimisation
but also involve expertise in web development, client-side technologies such
link building, accessibility and usability testing and linguistics as well
as the more conventional search optimisation methods.
In addition to running the campaigns, the team are responsible for providing
daily reports on the performance of all the campaigns and in particular bringing
to the notice of the Directors any unusual patterns
of search behaviour and performance. They are also responsible for monitoring
Call free on 0800 980 5000 or fill in our contact
form to find out more about how we can help your business
prosper further online.