Online marketing is a new and developing industry which changes rapidly, so its important to know that the people you're dealing with have the knowledge and experience to do a great job, as well as the ability to adapt to a changing environment. We believe we have the most qualified team in the SEO industry, ensuring that we're swift to take advantage of new technologies and new opportunities.

Search Optimisation Ltd is led by highly qualified SEO specialists with the skills and experience to make your website perform for you. These experts are ably supported by the rest of the team to ensure each SEO campaign is continually monitored and improved.

Directors:
Dr Eur.Ing Peter Mason
Geraint Mason

Our Team

Dr Eur.Ing Peter Mason - Director PhD MA BSc MBA CEng MAPM MCQI FCIM

Peter is a science graduate and has been working with computers for over 30 years, starting with IBM mainframes right through to the distributed computing of today. He has been involved in the web since its inception and for the last 9 years has specialised in internet marketing. He has a post graduate qualification in Computing for Commerce and Industry.

His PhD from the University of Sheffield was awarded for original research using back propagation neural networks, genetic algorithms and other artificial intelligence techniques to solve problems that involved considerable uncertainty and complexity. The latest search engines are starting to use neural networks to provide more relevant search results.

Peter is also an experienced marketer and is a Fellow of the Chartered Institute of Marketing, the world's largest and best known marketing organisation, and is a member of the Chartered Management Institute.

This unification of Science and Technology on the one hand with conventional Marketing on the other makes for the most powerful combination possible for understanding the power and potential of online marketing. There are very few if any others that would have this combination - let alone at this level.

Geraint Mason - Director MSc BA (Hons)

Following graduation in Southampton Geraint worked in a management capacity in the games industry before joining the family firm at their Sheffield office, specialising in online development and marketing. He took time out in 2003 to study for an MSc in Information Management and was awarded a distinction for his degree and dissertation, which is available to download from the University of Sheffield website: Building Better Rankings: Optimising Websites for Higher Search Engine Positioning. (1.44MB PDF) It used statistical analysis techniques to evaluate search engine optimisation methods.

Geraint has been involved in search engine marketing for several years and now oversees the setting up and monitoring of all client campaigns. Although he concentrates on the hands-on mechanics of the campaigns, clients are very appreciative of his unique copywriting skills and often call upon him to re-write their online content to be more appealing, user friendly and communicative. He also writes web 2.0 social media content for clients.

Geraint is a Google AdWords Qualified Professional and a Google Analytics Qualified Individual.

The Team

The two directors, Geraint and Peter, jointly supervise the team and manage all campaigns whilst complimenting each other's skills in that they continually interact to obtain and then maintain the very best results for clients.

The rest of the team have a blend of skills generally with a technology bias and/or copywriting skills which are essential in search engine optimisation but also involve expertise in web development, client-side technologies such as JavaScript, link building, accessibility and usability testing and linguistics as well as the more conventional search optimisation methods.

In addition to running the campaigns, the team are responsible for providing daily reports on the performance of all the campaigns and in particular bringing to the notice of the Directors any unusual patterns of search behaviour and performance. They are also responsible for monitoring the performance of our clients' competitors.

Call free on 0800 980 5000 or fill in our contact form to find out more about how we can help your business prosper further online.