Split Testing & Conversion Optimisation

It's not enough to get your site to rank well in the search engines, or even drive large amounts of traffic to it. It's vital that once visitorss arrive on the site, they are engaged and find what they are looking for, so that visitors turn in to customers. Improving this proportion is known as conversion optimisation, and can be just as important as SEO.

Split testing, in which different versions of a page are served to different visitors allows us to try out different layouts and content to measure which provides the best conversion ratios.