UK SEARCH ENGINE OPTIMISATION SPECIALIST

FAQs

Frequently asked questions about Search Engine Optimisation

(Q) Do you offer any guarantees on your search engine optimisation services?

(A) No! we're confident that the initial optimisation carried out on your website will get you top ten rankings for your most important keyword phrase. The search engines change their algorithms now and again which means you might drop some places! This means your website would need tweaking to recover your rankings which may take sometime to filter through. It's the search engine optimisation specialists job to try keep one step ahead.

(Q) How does Search Optimisation Ltd. differ from other search engine optimisation companies?

(A) We won't rip you off or make promises we can't keep! Our optimisation prices are very realistic, in fact, we challenge you to find a search engine optimisation company that could give you a better service for the prices we charge.

(Q) Can I optimise my own website?

(A) Yes, to an extent providing you know HTML! Use the title and description tags well. Start with a simple, clean and uncluttered site. A good navigation system that the search engine spiders can follow. Not too many graphics and write good copy. If you don't understand any of that then no, you probably can't!

(Q) Do you have a set pricing structure for your optimisation services?

(A) No! We don't see how anyone can! Unless, of course they charge enough to cover every eventuality. We don't! We base our search engine optimisation prices on the individual website. So, if you have a simple site, or want a simple site developed and optimised, it will cost you less than a site that's complex and needs more work to get it ranked well in the search engines. Maybe we're missing something here but pricing our optimisation services that way makes sense to us.

(Q) How long after the optimisation has been carried out can I expect to see results?

(A) Providing the website has been submitted to the important search engines through paid inclusion, and perhaps Yahoo , about two weeks. If you wait to be picked up by the engines it could be months! Anyhow, it's a slow process and your visitor numbers should still be climbing three months after the initial optimisation.

(Q) Can optimisation be carried out on a personal website or is it only effective on websites promoting their business services and products?

(A) Optimisation can be implemented into any website for whatever the website is about. Dynamically built sites and "Flash" sites can be optimised too, but you're limited to what you can do. There are methods to get dynamic sites ranked very highly but I don't use those methods because they're unethical and short-lived solutions.

(Q) If my website achieved high rankings after being optimised, would it stay there?

(A) It depends! A lot is down to the search engines and their algorithms (what they like to see in a page). You could hold your position for many months without any additional work. There again, you could drop after a month. When this happens the website will need tweaking to regain your rankings.

(Q) Have all the highly ranked websites got to their top rankings through search engine optimisation?

(A) We would say yes, mostly! Some sites are branded (household names) which makes it quite easy to get top rankings. Others get there through spamming the search engines in some way. But their success is likely to be very short lived!

(Q) I've been told I need hundreds of links from other sites to make it to the top of the rankings, is this true?

(A) No, it's rubbish! These days the search engines do put a lot of relevance on links that point to your site. A link pointing to your site is like giving your site a good vote. What's more important, is the site that is linking to yours is of good quality, has good PR (page rank), and better still is related to the products or services that you're marketing on your website. Ten links from good quality sites with good PR that are related to yours in some way is better than a hundred links from poor quality unrelated sites. There are other issues involved in linking such as the way your link from another site is presented.
We can be contacted about our search engine optimisation services from the "contact us" or "Email" links in the navigation column on the left, or better still give us a call now using the phone number on the bottom!