SEO Process 2: Website Optimisation
Optimising a website for the search engines focuses on two areas, the site's content and it's technical structure.
Content optimisation focuses on ensuring that your site's content accurately reflects the search terms identified in the keyword analysis phase of the campaign. This is called improving the site's relevancy. At SEOSTAR, we make your website content rich and smart so that search engines notice it as soon as they reach it.
Technical optimisation focuses on making sure that the web site is built in such a way that it is easy for the search engines to reach and index everything they need to . this can be particularly important with some larger dynamic sites, or sites which use technologies like Flash and Ajax. These types of sites can sometimes present technical barriers to indexing which we work to overcome.
Based upon our continuous research and monitoring, we focus on:
- Keyword Research and Optimisation
- Meta Tags - Title, Description, Keywords, Heading, and Alt Tags
- Basic Links, Hypertext Links, and Site Map
- Design Optimisation
- Testing for Broken Links, Dead Links, and other bugs
The process for site optimisation includes -
Category and keyword research
This requires development of strategic keyword phrases from your suggestions and further research and analysis. As the campaign progresses we wil tweak the list of targeted key phrases based on performance.
Homepage optimisation
This requires specific HTML optimisation of your homepage and subpages (title, meta-tags, alt tags, keyword usage) and general site suggestions (navigation, subpage guidelines, site map usage).
Additional content suggestions
These ensure that your strategic keywords are reflected throughout well-written site content - including a review of content quality and placement - suggesting improvements.
Directory compliance issues
Directories such as Yahoo!, LookSmart, and the Open Directory Project (ODP) have specific guidelines for good placement. Directory compliance issues ensure site compliance, suggesting necessary changes.
Dynamic site suggestions
Many search engine spiders can't crawl dynamic sites, or crawl them only with difficulty. This requires home-page optimisation, site modifications (creating a few crawalable dynamic pages), additional content creation, and specifically suggestions to your development team regarding search engine friendly development techniques.
Frame site suggestions
Search engines often have difficulty with web sites built in frames. We generally recommend Non Frame Sites, and can help you with the transition.
Delivery of Optimised Site
The technical work being complete, we are ready to deliver the optimised content to get it uploaded on to the server. Now the site is ready to be submitted to the search engines.
Contact us on 0800 980 5000 to Discuss Your Search Engine Marketing Requirements
Search Engine Facts
- The top 10 search engines deliver over 85% of traffic. It can take up to 3 months to get ranked on the top search engines, however continued tracking, updating, and site resubmission is critical.
- Unlike software and services that randomly submit your site to search engines, our specialists will work directly with you to achieve the best results
Search Engine Statistics
- 83% of the Internet will use one of the major search engines to find products or services over the web. Top Ways Web Sites are Discovered! - See the facts.
Want More Traffic?
- Talk to an SEO specialist today about optimisation of your websites search engine positioning to get professional SEO and pay per click management services from SEOSTAR!