SEO Process 4: Link Building Campaign
Link Building is an integral and important part of the SEO process since all the major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as 'Link Popularity' to as part of their ranking algorithms. Link popularity is a measure of 'authority' - how important is the site in the eyes of the search engines.
SEOSTAR recognizes the importance of a quality link development campaign. Getting any old link pointing to your website is not a good way to go about link building. In order to benefit your search engine rankings, incoming links must be from relevant, high quality sites, which Google, Yahoo, MSN and other search engines find important and approve of.
One Way Links: Using Best Practices In Link Building
One of the most important aspects of search engine optimisation is the process of building quality, theme-relevant, one-way links to a website.
Search engines like Google place more importance on one way links (rather than two-wat 'reciprocal' links) because they are more often a measure of the quality of a site's content. Hence, this method is our preferred technique for building links to a website.
The following are some of the methods we might employ to build one-way links to your sites, as appropriate to the needs of your particular campaign:
- Directory submissions
- Blogs and RSS feeds
- Article marketing
- Press release submissions
- Forums and discussion boards
Reciprocal Linking: Supporting Your Link Building Campaign
A well-planned, well-executed link exchange program can support your linking campaign and drive qualified traffic to your site from other related sites. SEOSTAR uses only the best practices in providing quality reciprocal links to website owners.
Our link building professionals source and contact targeted sites with relevant content as link partners for your website. We can generate an optimised link directory for easy uploading and integration with your web site.
Executing Your Reciprocal Link Building Campaign
Here are the steps we follow in helping you build quality reciprocal links to your site:
*We review your web site, it's content, your target audiences, your current link popularity and your current search engine rankings.
*We research your industry prospecting the top portals and web sites with the greatest market relevance.
*We prioritise link prospects by a combination of factors including their link popularity scores and their present search engine positioning.
*We develop a static html link directory replicating the exact look and feel of your existing web site with links to all quality prospects.
*We implement a campaign to personally contact each prospect explaining the benefits of interlinking and requesting that they provide a link to your web site.
*Once links have been posted, we will submit each web page with a link to your site.
*We monitor each web site that offers a link to your web site.
Contact us on 0800 980 5000 to Discuss Your Search Engine Marketing Requirements
Search Engine Facts
- The top 10 search engines deliver over 85% of traffic. It can take up to 3 months to get ranked on the top search engines, however continued tracking, updating, and site resubmission is critical.
- Unlike software and services that randomly submit your site to search engines, our specialists will work directly with you to achieve the best results
Search Engine Statistics
- 83% of the Internet will use one of the major search engines to find products or services over the web. Top Ways Web Sites are Discovered! - See the facts.
Want More Traffic?
- Talk to an SEO specialist today about optimisation of your websites search engine positioning to get professional SEO and pay per click management services from SEOSTAR!