UK SEARCH ENGINE OPTIMISATION SPECIALIST

Search Engine Optimisation Process

The objective of a search engine optimisation campaign is to increase your web site's visitor traffic by ranking highly in the search engine results pages for the relevant keywords. These are the search terms which your site's potential audience type into search engines to find information, products and services. Search engine optimisation is the means by which the content and structure of a website are improved so that it ranks more highly for relevant search queries.

SEOSTAR offers a comprehensive search engine optimisation service.

Phase 1: Keyword Research
The first and most important step in any SEO campaign is to identify the right search terms to target. We need to find out what search queries your potential audience uses, and identify the ones that will drive the most targeted traffic to your site. We will begin with your suggestions and look at your site to find a list of keywords to begin with. Our SEO consultants will then perform detailed keyword research using a variety of specialised tools, based on actual searcher behaviour and competition. This should give us a list of key words and phrases for the SEO campaign to target, designed to send the maximum amount of targeted visitors to your website.

Phase 2: Website Optimisation
In this crucial phase, we look at the content and structure of your website. We will optimise the content of the site to improve its relevancy to the targeted search terms, ensuring that those terms actually appear on the site. We also optimise the site's structure to ensure that search engine crawlers (sometimes called robots or spiders) can easily navigate and index the site's content. Often, our client's sites come to us eith technical issues which make indexing difficult, and we work to resolve theese problems.

The final result will determine how a search engine spider will actually see and rank your website, taking dozens of factors into consideration.

Phase 3: Submission
We will submit your website for inclusion in major search engines and important directories and we will handle re-submissions and follow-ups as well. All submissions are done by hand, which we have found to be much more effective than using submission software precisely because the most current submission guidelines are followed for each. We will also run an initial ranking report on your site to determine where your site might already be indexed in the major search engines.

Phase 4: Link Building Campaign
SEOSTAR will create a link building strategy to help build the authority of your site. Incoming links are seen as 'votes' for a site's importance by search engines, so a link development campaign can help to improve your search enigne positioning. We wmploy a range of strategies for one-way and two-way link building, such as directory and article submission, press release promotion and where appropriate reciprocal linking with related sites. You will receive targeted traffic from both important related sites and the search engines.

Phase 5: Rankings Monitoring
We will monitor your ranking status with some important search engines (Google, Yahoo and MSN) on a daily basis and provide you regular reports. This will include your ranking history and competitor analysis so that you will know how your website competes with your competitors and measure the effectiveness of our efforts. SEOSTAR will constantly work with you to maximise your web site's search engine positioning.