PPC: Search Terms
We start by selecting the right keywords and key phrases to bring targeted visitors to your website. The best keyphrases should directly apply to your products or services. That's why a clear understanding of your business goals is vital for better conversion.
When composing the list of targeted key phrases we use a variety of online keyword suggestion tools such as Wordtracker, the Google Keyword Tool, or Digitalpoint. They help us define the key phrases most frequently used by your target audience for seeking products and services similar to yours.
We use various combinations of verb stems and adjectives, and if your business is confined to a special location we add a city or location name. This will help us expand the search terms list and raise the number of prospective clients.
Then we divide the keywords into several ad groups of related search terms and compose ad text for each group. Thus, each time a user searches for a term from a particular ad group an advertisement pertaining to this particular group will appear in the search results.
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What's Pay Per Click?
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PPC Search Engine Comparison Chart
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