PPC: Bid Management
Working to your specified monthly budget, we place bids on the selected search terms in order to maximise the cost effectivenes of your PPC campaign, and ensure that your marketing goals are met efficiently. Pay per click campaigns need regular monitoring and optimisation to maximise ROI.
The higher we bid the better ad exposure we will receive, so we typically bid high for the first few days, since that will bring more impressions and let us monitor the click-through rate (CTR) of your ads. If the CTR tends to be too low, we make some changes to the ad copy and see what happens. Then we bring the bids down to a permanent level in accordance with your budget.
You don't have to be on top of a PPC search engine to get attention. Generally, the top three advert positions receive almost equal quality clicks. So, rather than going for the top position, you can also bid on keywords for second or third position. We use your PPC budget intelligently, and place bid amounts on keywords only after doing extensive analysis of the market in your niche.
Contact us on 0800 980 5000 to Discuss Your Pay Per Click Campaign Requirements
What's Pay Per Click?
- Pay Per Click marketing has become the standard for obtaining guaranteed top search engine positions in many of today's top search engines, such as Google.
Top 5 PPC Search Engines
- Just sit back and watch your traffic numbers soar with these highly rated PPC Search Engines.
PPC Search Engine Comparison Chart
- Compare Pay Per Click Search Engines by cost and other important features.