SEO Process 1: Keyword Research and Analysis

Every good SEO campaign should start with keyword research. It is the foundation upon which the rest of the optimisation campaign is built. It ensures that the campaign is focused on boosting targeted traffic and ROI. Keyword research identifies the search terms that real searchers actually use to find your products and services, and keyword analysis helps to understand which of these terms are likely to result in the highest traffic and conversions.

Keywords therefore are the words that define the purpose of your website.

A thorough understanding of your target market is important before researching your keywords. SEOSTAR will research the set of keywords and phrases that are best suited to your business needs and goals.

We select the keywords and phrases after analysing your expectations and business goals from your website, your website content, web promotion strategies, and most importantly your potential customers.

Keyword Research

Keyword research consists of at least two major steps:

Keyword Discovery - finding as many keywords as possible relating to your Web site. This is basically the identification of search terms normal people use to find a site offfering the types of products and services that you provide.

ROI analysis - finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI. We use competitor analysis and searcher behaviour to target the key words and phrases most likely to send you converting traffic.

SEO Consultation

After the initial research is complete, we will deliver the results of our analysis, discuss your search engine marketing plan, set goals and determine specific keywords that are beneficial to your site. This will then lead on to the next phase of the SEO campaign, website optimisation.

Your Initial Positioning Report

We will also provide you with an Initial Positioning Report* that provides a specific look at where you are currently positioned among the major search engines.

This report sets the bar and gives us an opportunity to provide you with a "before and after" picture of your progress.

*This Report is not applicable to Brand New sites or sites with a Google Page Rank of 3 or below.

Contact us on 0800 980 5000 to Discuss Your Search Engine Marketing Requirements